- 1. Menyempatkan diri untuk beribadah
- 2. Memperbanyak istighfar
- 3. Tinggalkan perbuatan dosa
- 4. Sentiasa ingat Allah
- 5. Berbakti dan mendoakan ibu bapa
- 6. Berbuat baik dan menolong orang yang lemah
- 7. Tunaikan hajat orang lain
- 8. Banyak berselawat
- 9. Buat kebajikan banyak-banyak
- 10. Berpagi-pagi
- 11. Menjalin silaturrahim
- 12. Melazimi kekal berwuduk
- 13. Bersedekah
- 14. Melazimi solat malam (tahajud)
- 15. Melazimi solat Dhuha
- 16. Bersyukur kepada Allah
- 17. Mengamalkan zikir dan bacaan ayat Quran tertentu
- 18. Berdoa
- 19. Berikhtiar sehabisnya
- 20. Bertawakal
Wednesday, November 7, 2012
20 AMALAN MURAH REZEKI
The Web Marketing Checklist: 37 Ways to Promote Your Website April 20, 2011 • Dr. Ralph F. Wilson
How can you get more visitors to your website? What
can you do to stimulate traffic? Here’s a checklist of 37 items you need
to consider. Many of these may be doing already; others you meant to do
and forgot about; still others you’ve never heard of. Of course, a
great deal has been written about this. You’ll find many articles about
website promotion on our site.
This article is designed to introduce you to website promotion — getting consumers to come to your website. It gives you the basic information, which you can then explore through links to other resources, many of them free. As one of our most popular articles, this was revised most recently on April 19, 2011.
While I’m not breaking any new ground here, I’ve tried to summarize some of the most important techniques.
1. Write a Keyword-Rich Page Title. Write a descriptive title for each page — rich in keywords you want people to find you with — using 5 to 8 words. Remove as many “filler” words from the title (such as “the,” “and,” etc.) as possible, while still making it readable. This page title will appear hyperlinked on the search engines when your page is found. Entice searchers to click on the title by making it a bit provocative. Place this at the top of the webpage between the tags, in this format:Web Marketing Checklist — 37 Ways to Promote Your
Website . (It also shows on the blue bar at the top of your
web browser.)
Plan to use some descriptive keywords along with your business name on your home page. If you specialize in silver bullets and that’s what people will be searching for, don’t just use your company name “Acme Ammunition, Inc.,” use “Silver and Platinum Bullets — Acme Ammunition, Inc.” The words people are most likely to search on should appear first in the title (called “keyword prominence”). Remember, this title is your identity on the search engines. The more people see that interests them in the blue hyperlinked words on the search engine, the more likely they are to click on the link.
2. Write a Description META Tag. Some search engines include this description below your hyperlinked title in the search results. The description should be a sentence or two describing the content of the webpage, using the main keywords and key phrases on this page. Don’t include keywords that don’t appear on the webpage. Place the Description META Tag at the top of the webpage, between the tags, in this format:
The maximum number of characters should be about 255; just be aware that only the first 60 or so are visible on Google, though more may be indexed.
When I prepare a webpage, I write the article first, and then develop a keyword-rich title (#1 above). Then I write a description of the content in that article in a sentence or two, using each of the important keywords and key phrases included in the article. This goes into the description META tag.
Next, I strip out the common words, leaving just the meaty keywords and phrases and insert those into the keywords META tag. It’s no longer used much for ranking, but I’m leaving it in anyway. I think it may have some minor value. So to summarize so far, every webpage in your site should have a distinct title and META description tag. If you implement these two points, you’re well on your way to better search engine ranking. But there’s more that will help your ranking….
3. Include Your Keywords in Headers (H1, H2, H3). Search engines consider keywords that appear in the page headline and sub heads to be important to the page, so make sure your desired keywords and phrases appear in one or two header tags. Don’t expect the search engine to parse your Cascading Style Sheet (CSS) to figure out which are the headlines — it won’t. Instead, use keywords in the H1, H2, and H3 tags to provide clues to the search engine. (Note: Some designers no longer use the H1, H2 tags. That’s a big mistake. Make sure your designer defines these tags in the CSS rather than creating headline tags with other names.)
4. Position Your Keywords in the First Paragraph of Your Body Text. Search engines expect that your first paragraph will contain the important keywords for the document — where most people write an introduction to the content of the page. You don’t want to just artificially stuff keywords here, however. More is not better. Google might expect a keyword density in the entire body text area of maybe 1.5% to 2% for a word that should rank high, so don’t overdo it.
5. Include Descriptive Keywords in the ALT Attribute of Image Tags. This helps your site be more accessible to site-impaired visitors and gives additional clues to the search engines. The ALT attributes dohelp get your images ranked higher for image search (see #12 below).
6. Use Keywords in Hyperlinks. Search engines are looking for clues to the focus of your webpage. When they see words hyperlinked in your body text, they consider these potentially important, so hyperlink your important keywords and key phrases. To emphasize it even more, the webpage you are linking to could have a page name with the keyword or key phrase, such as blue-widget.htm– another clue for the search engine.
7. Make Your Navigation System Search Engine Friendly. You want search engine robots to find all the pages in your site. JavaScript and Flash navigation menus that appear when you hover are great for humans, but search engines don’t read JavaScript and Flash very well. Therefore, supplement JavaScript and Flash menus with regular HTML links at the bottom of the page, ensuring that a chain of hyperlinks exists that take a search engine spider from your home page to every page in your site. Don’t set up your navigation system using HTML frames (an old, outdated approach); they can cause severe indexing problems.
Some content management systems and e-commerce catalogs produce dynamic, made-on-the-fly webpages, often recognizable by question marks in the URLs followed by long strings of numbers or letters. Overworked search engines sometimes have trouble parsing long URLs and may stop at the question mark, refusing to go farther. If you find the search engines aren’t indexing your interior pages, you might consider URL rewriting, a site map, or commercial solutions.
8. Create a Site Map. A site map page with links to all your pages can help search engines (and visitors) find all your pages, particularly if you have a larger site. You can use free tools, XML-Sitemaps.com to create XML sitemaps that are used by the major search engines to index your webpages accurately. Upload your sitemap to your website. Then submit your XML sitemap to Google, Yahoo!, and Bing (formerly MSN), following instructions on their sites. By the way, Google Webmaster Central has lots of tools to help you get ranked higher. Be sure to set up a free account and explore what they have to offer.
9. Develop Webpages Focused on Each Your Target Keywords. SEO specialists no longer recommend using external doorway or gateway pages, since nearly duplicate webpages might get you penalized. Rather, develop several webpages on your site, each of which is focused on a target keyword or key phrase for which you would like a high ranking. Let’s say you sell teddy bears. Use Google Insights for Search or the free keyword suggestion tool on Wordtracker to find the related keywords people search on. In this case: write a separate webpage featuring the keyword “teddy bear,” “teddy bears,” “vermont teddy bears,” “vermont bears,” “the teddy bears,” teddy bears picnic,” “teddy bears pictures,” etc. You’ll write a completely different article on each topic. You can’t fully optimize all the webpages in your site, but for each of these focused-content webpages, spend lots of time tweaking to improve its ranking, as described in point #10.
10. Fine-tune with Careful Search Engine Optimization. Now fine-tune your focused-content pages and perhaps your home page, by making a series of minor adjustments to help them rank higher. Software such as WebPosition allows you to check your current ranking and compare your webpages against your top keyword competitors. I use it regularly. WebPosition’s Page Critic tool provides analysis of a search engine’s preferred statistics for each part of your webpage, with specific recommendations of what minor changes to make. The best set of SEO tools is Bruce Clay’s SEOToolSet. You can find links to many SEO articles on this site.
Frankly, this kind of SEO fine-tuning is time-consuming, painstaking work that takes a lot of specialized knowledge. For this reason, many small and large businesses outsource search engine optimization. If you’ll explain your needs to me on my online form, I can refer you to appropriate SEO firms that I know and trust.
11. Promote Your Local Business on the Internet. These days many people search for local businesses on the Internet. To make sure they find you, include on every page of your website the street address, zip code, phone number, and the five or 10 other local community place names your business serves. If you can, include place names in the title tag, too. When you seek links to your site (see #15 below), you should request links from local businesses with place names in the communities you serve and complementary businesses in your industry nationwide.
Also create a free listing for your local business on Google Places for Business, Yahoo! Local, and Bing Local Listing Center. That way your business can show up on a map when people do a local search. For more information, see articles on local marketing on my site.
12. Promote Your Video, Images, and Audio Content. Google’s “universal search” displays not only webpage content, but also often displays near the top of the page relevant listings for images, videos, local businesses (see #11 above), and audio clips. Therefore, consider creating such content appropriate to your business and then optimizing it so it can be ranked high enough to help you. For example, if you were to get a top-ranking, informative video on YouTube that mentions your site, it could drive a lot of traffic to your site. For more information, search on “optimizing images” or “optimizing videos.” You can see how I use videos to promote my business on my Web Marketing Today YouTube Channel.
13. Submit Your Site to Key Directories, since a link from a directory will help your ranking — and get you traffic. A directory is not a search engine. Rather, it is a hierarchical listing of sites sorted according to category and subcategory. Be sure to list your site in the free Open Directory Project, overseen by overworked volunteer editors. But if you don’t get listed right away, don’t be impatient and resubmit, or you’ll go to the end of the queue. A link in this directory will help you a lot.
Yahoo! Directory is another important directory. Real humans read submissions; so be careful to follow the instruction given. Hint: Use somewhat less than the maximum number of characters allowable, so you don’t have wordy text that will tempt the Yahoo! editor to begin chopping. Yahoo! Directory Submit requires a $299 annual recurring fee to have your site considered for inclusion within seven business days. Other paid business directories that might help are About.com and Business.com.
14. Submit Your Site to Trade Organization Sites and Specialized Directories. Some directories focused on particular industries, such as education or finance. You probably belong to various trade associations that feature member directories. Ask for a link. Even if you have to pay something for a link from the organization, it may help boost your PageRank.
Marginal directories, however, come and go very quickly, making it hard to keep up, so don’t try to be exhaustive here. Beware of directories that solicit you for “upgraded listings.” Unless a directory is widely used in your field, a premium ad is a waste of money — but the (free) link itself will help boost your PageRank and hence your search engine ranking.
SubmitWolf is a directory submission tool I’ve used with good success. You complete a listing form in the software interface. Then they submit your listing to all the appropriate directories they know of, plus links to sites that require manual submission. It’s a timesaver and works well. Just be careful to submit only to actual directories, not “linking sites.”
15. Request Reciprocal Links. Find websites in your general niche and request a reciprocal link to your site (especially to your free service, if you offer one, see #24 below). Develop an out-of-the way page where you put links to other sites — so you don’t send people out the back door as fast as you bring them in the front door. Your best results will be from sites that generate a similar amount of traffic as your own site. High-traffic site webmasters are too busy to answer your requests for a link and don’t have anything to gain. Look for smaller sites that may have linking pages.
Check out Ken Evoy’s free SiteSell Value Exchange. It (1) registers your site as willing to exchange links with other sites that have a similar theme/topic content and (2) searches for sites with similar topical content. Additionally, two automated link-building software programs stand out — Zeus and IBP Link Builder. Both of these search the web for complementary sites, help you maintain a link directory, and manage reciprocal links. However, use these programs to identify the complementary sites, not to send impersonal automated email spam to site owners.
When you locate sites, send a personal email using the contact email on the site or to the administrative contact listed in a Whois Directory. If email doesn’t get a response, try a phone call. As a warning, only link to complementary sites, no matter how often you are bombarded with requests to exchange links with a mortgage site that has nothing to do with your teddy bear store. One way Google determines what your site is about is who you link to and who links to you. It’s not just links, but quality links you seek. Reciprocal linking as hard, tedious work, but it doesn’t cost you a dime out of pocket! Keep working at this continuously, a little bit at a time. Patience and persistence will get you some good links, so keep at it.
16. Write Articles for Others to Use in Websites and Newsletters. You can dramatically increase your visibility when you write articles in your area of expertise and distribute them to editors as free content for their email newsletters or their websites. Just ask that a link to your website and a one-line description of what you offer be included with the article. This is an effective “viral” approach that can produce hundreds of links to your site over time. You’ll find lots of information on how to do this from the most popular article-marketing site, EzineArticles.com. When you create a free membership account, they begin sending you instructions and ideas each week.
17. Issue News Releases. Find newsworthy events and send news releases to print and Web periodicals in your industry. The links to your site in online news databases may remain for several months and will temporarily improve traffic to your site and increase link popularity. Use an online news release service such as PR Web. Placing your website URL in online copies of your press release may increase link popularity temporarily.
Two additional linking strategies, discussed below, are to ask visitors to bookmark your webpage (#20) and to develop a free service (#23), which will greatly stimulate links to your site.
18. Begin a Business Blog. Want links to your site? Begin a business blog on your website, hosted on your own domain. If you offer excellent content and regular industry comment, people are likely to link to it, increasing your site’s PageRank. Consistency and having something to say are key. If you have a blog on a third-party blog site, occasionally find reasons to talk about and link to your own domain.
19. Become Part of a Social Media Community. Some of the best online communities for business include Facebook, LinkedIn, and Twitter. In addition, you may want to participate in a social bookmarking community in which members share with each other information about websites, articles, or news items that they like (or don’t like). These include Digg, Delicious, StumbleUpon, and Google Bookmarks. Search engine spiders troll these sites looking for links to something new and relevant. You can usually place a link to your website in your profile, but the biggest gain comes when other people mention you (which generates traffic to your site), link to you (which increases your PageRank and brings traffic), or bookmark you (which increases your PageRank and brings traffic, see #21 below).
One important reminder, don’t join a community to spam them or talk incessantly about your business. Like any community you must listen, comment, and make a genuine contribution for the good of others. Don’t hog the conversation. Otherwise, your self-serving links and comments will hurt your reputation.
Don’t bother with groups consisting of pure spam. Instead, find groups where a serious dialog is taking place. Don’t use aggressive marketing and overtly plug your product or service. Rather, add to the discussion in a helpful way and let the “signature” at the end of your email message do your marketing for you. People will gradually get to know and trust you, visit your site, and do business with you.
20. Promote Your Site in Online Forums and Discussion Lists — “old school” social media. The Internet offers thousands of very targeted email based discussion lists, online forums, and groups made up of people with very specialized interests. Use Google Groups to find appropriate groups. Search online for blogs or other forums.
21. Ask Visitors to Bookmark Your Site. It seems simple, but ask visitors to bookmark your site or save it in their Favorites list. I use a widget called AddThis. When you put the AddThis JavaScript on your webpage, it automatically determines the title and URL of that page. When visitors click the button on your page, they are automatically taken to a page that allows them to choose which bookmarking service they prefer, and then pre-populates the appropriate form with the title and URL of your webpage. I use AddThis throughout my website, as well as in my newsletters. If you have good content that people want to bookmark, this can generate hundreds of links to your site and significantly raise your rankings.
22. Include Your URL on Stationery, Cards, and Literature. Make sure that all business cards, stationery, brochures, and literature contain your company’s URL. And see that your printer gets the URL syntax correct. In print, I recommend leaving off the “http://” part and including only the www.domain.com portion.
23. Promote using traditional media. Don’t discontinue print advertising that you’ve found effective. But be sure to include your URL in any display or classified ads you purchase in trade journals, newspapers, yellow pages, etc. View your website as an information adjunct to the ad. Use a two-step approach: (1) capture readers’ attention with the ad, (2) then refer them to a URL where they can obtain more information and perhaps place an order. Look carefully at small display or classified ads in the back of narrowly targeted magazines or trade periodicals. Sometimes these ads are more targeted, more effective, and less expensive than online advertising. Consider other traditional media to drive people to your site, such as direct mail, classifieds, post cards, etc. TV can be used to promote websites, especially in a local market.
24. Develop a Free Service. It’s boring to invite people, “Come to our site and learn about our business.” It’s quite another to say “Use the free kitchen remodeling calculator available exclusively on our site.” Make no mistake, it’s expensive in time and energy to develop free resources, but it is very rewarding in increased traffic to your site — and a motivation to link to the site! Make sure that your free service is closely related to what you are selling so the visitors you attract will be good prospects for your business. Give visitors multiple opportunities and links to cross over to the sales portion of your site.
I’ll mention just a few important elements here. You can learn more from our articles on email marketing.
25. Install a “Signature” in your Email Program to help potential customers get in touch with you. Most email programs allow you to designate a “signature” to appear at the end of each message you send. Limit it to 6 to 8 lines: Company name, address, phone number, URL, email address, and a one-phrase description of your unique business offering. Look for examples on email messages sent to you.
26. Publish an Email Newsletter. While it requires a commitment of time, creating a monthly email publication is one of the most important promotion techniques. It could be a newsletter (“ezine”), list of tips, industry updates, or new product information — whatever you believe your customers will appreciate. This is a great way to keep in touch with your prospects, generate trust, develop brand awareness, and build future business. It also helps you collect email addresses from those who visit your site, but aren’t yet ready to make a purchase. You distribute your newsletter inexpensively using email marketing services such as: iContact, ConstantContact, and AWeber. If you have a very small list, some of these services let you use their services free until you grow larger. Blogs are very popular, but don’t really replace email newsletters. You have to go to a blog to read it, while an email newsletter appears in your inbox asking to be read.
27. Aggressively Ask for Email Sign-ups. If you want to get subscribers to your email newsletter, you’ll need to work hard at it. Include a subscription form on every page of your website. Promote sign-ups through free whitepapers, e-books, or other products. If you have a local business, ask customers to sign up for your email list to get “special Internet only offers.” Also ask other businesspeople when they give you a business card if you can send them your email newsletter. While only the email address itself is necessary, I always ask for a first name also, so I can personalize the newsletter and the email subject line with the recipient’s name.
28. Send Transactional and Reminder Emails. A transactional email is sent to an existing customer to initiate, remind, confirm, or thank the person. Be creative. If you keep careful records, you can send emails to customers on their birthday to remind them to return to your site. Subscription confirmation emails can also mention several popular products. You might remind customers that it has been three months since their last order and ask if it’s time for a refill. Thank you for your purchase emails can offer a coupon to bring your customer back for a future sale. Use your imagination, but don’t pester your customers. You’re there to serve them, not the other way around.
29. Send Offers to Your Visitors and Customers. Your own list of customers and site visitors who have given you permission to contact them will be your most productive list. Send special offers, coupon specials, product updates, etc. They often initiate another visit to your site. If you have a regular newsletter, you can include many of these in your regular emailing.
30. Exchange Email Mentions with Complementary Businesses. You might consider exchanging email newsletter mentions with complementary businesses to reach new audiences. Just be sure that your partners are careful where they get their mailing list so you don’t get in trouble with the anti-spam laws in your country.
I’ll mention renting email lists in #37 below under Paid Advertising approaches.
31. Announce a Contest. People like getting something free. If you publicize a contest or drawing available on your site, you’ll generate more traffic than normal. Make sure your sweepstakes rules are legal in all states and countries you are targeting. Prizes should be designed to attract individuals who fit a demographic profile describing your best customers.
32. Devise Viral Marketing Promotion Techniques. So-called viral marketing uses existing communication networks to spread the word exponentially. Word-of-mouth, PR, creating “buzz,” and network marketing are offline models. Promotion strategy #16 above, “Write Articles for Others to Use for Website and Newsletter Content,” is a kind of viral approach.
The key to the best viral marketing, however, is create something that generates buzz and is so cute / fascinating / fun / bizarre that it gets passed by viewers to their friends via email and social networks — thousands of times — so that it propels more and more people to your website, and, hopefully, helps enhance your brand, produce sales, and ultimately boost profits. Internet marketers often seek to launch viral campaigns on Digg or YouTube. Digg is a social bookmarking site with such power, that if enough people “Digg” you, you appear on the Digg front page and receive a huge number of visitors in a few hours. If your video goes viral on YouTube, you could get tens of thousands of visits to the site you promote in the video. However, viral marketing is difficult to do well.
33. Advertise in an Email Newsletter. Some of the best buys are small text ads in email newsletters targeted at audiences likely to be interested in your products or services. Many small publishers aren’t sophisticated about advertising and offer very attractive rates.
More effective (and more expensive) is to send out an appropriate solo email to the targeted list’s subscribers. These often get a good response.
34. Begin an Affiliate Program. Essentially, a retailer’s affiliate program is a CPA program that pays a commission to other site owners whose links to the retailer’s products result in an actual sale. The goal is to build a network of affiliates who have a financial stake in promoting your site. If you’re a merchant, you need to (1) determine the commission you are willing to pay (consider it your advertising cost), (2) select a company to set up the technical details of your program, and (3) promote your program to get the right kind of affiliates who will link to your site. Software and service companies are available to facilitate the process. The problem is getting enough affiliates who will actually work hard to promote your products or services. These “super affiliates” will probably consist of only 1% to 3% of your total number of affiliates.
35. Purchase Pay Per Click (PPC) ads with Google AdWords, Yahoo! Search Marketing, or Microsoft adCenter. This strategy is way down the list, but it is vitally important. Most Internet businesses will want to explore using Google AdWords to drive targeted traffic to their websites.
These PPC ads appear on the search engine results page, typically both above and to the right of the organic or natural search engine results. Since they are keyword-driven, they can be quite relevant to what a searcher is trying to find. Your ranking in this list of paid text ads is determined by (1) how much you have bid for a particular search word compared to other businesses, (2) the click-through rate on your ad, and (3) your Quality Score, which reflects the relevancy and quality of your ad and the landing page it points to.
PPC ads can be a cost-effective way to get targeted traffic, since you only pay when someone actually clicks on the link. But I strongly recommend that you study this carefully and expect a learning curve before you invest large sums of money in PPC advertising. You can find articles on Paid Search on our site.
36. List Your Products with Shopping Comparison Bots and Auction Sites. If you’re an online merchant, you’ll want to consider this. Shopping bots compare your products and prices to others. Some work on a PPC (Pay Per Click) basis, others on a CPA (Cost Per Action) basis, perhaps with a listing fee. Bots to consider include mySimon, BizRate, PriceGrabber, and Shopping.com. Shopping sites that include comparison features include: eBay, Yahoo! Shopping, and Amazon Marketplace. You pay to acquire first-time customers, but hopefully you can sell to them a second, third, and fourth time, later on.
37. Rent targeted, commercial email lists. The last website promotion technique I’ll mention is renting targeted email lists. We abhor “spam,” bulk untargeted, unsolicited email, and you’ll pay a very stiff price in a ruined reputation and cancelled services if you yield to temptation here. But the direct marketing industry has developed targeted email lists you can rent — lists consisting of people who have agreed to receive commercial email messages. These lists cost $40 to $400 per thousand or 4 to 40 per name. Do a smaller test first to determine the quality of the list. Your best bet is to find an email list broker to help you with this project. You’ll save money and get experienced help for no additional cost. Realize, however, that due to the high cost of renting lists, many businesses won’t generate enough businesses to justify the cost. Run the numbers before you invest.
This article is designed to introduce you to website promotion — getting consumers to come to your website. It gives you the basic information, which you can then explore through links to other resources, many of them free. As one of our most popular articles, this was revised most recently on April 19, 2011.
While I’m not breaking any new ground here, I’ve tried to summarize some of the most important techniques.
Search Engine Strategies
Perhaps the most important — and inexpensive — strategy is to rank high for your preferred keywords on the main search engines in “organic” or “natural” searches (as opposed to paid ads). Search engines send robot “spiders” to index the content of your webpage, so let’s begin with steps to prepare your webpages for optimal indexing. The idea here is not to trick the search engines, but to leave them abundant clues as to what your webpage is about. This approach is called “search engine optimization,” abbreviated as SEO.1. Write a Keyword-Rich Page Title. Write a descriptive title for each page — rich in keywords you want people to find you with — using 5 to 8 words. Remove as many “filler” words from the title (such as “the,” “and,” etc.) as possible, while still making it readable. This page title will appear hyperlinked on the search engines when your page is found. Entice searchers to click on the title by making it a bit provocative. Place this at the top of the webpage between the tags, in this format:
Plan to use some descriptive keywords along with your business name on your home page. If you specialize in silver bullets and that’s what people will be searching for, don’t just use your company name “Acme Ammunition, Inc.,” use “Silver and Platinum Bullets — Acme Ammunition, Inc.” The words people are most likely to search on should appear first in the title (called “keyword prominence”). Remember, this title is your identity on the search engines. The more people see that interests them in the blue hyperlinked words on the search engine, the more likely they are to click on the link.
2. Write a Description META Tag. Some search engines include this description below your hyperlinked title in the search results. The description should be a sentence or two describing the content of the webpage, using the main keywords and key phrases on this page. Don’t include keywords that don’t appear on the webpage. Place the Description META Tag at the top of the webpage, between the tags, in this format:
The maximum number of characters should be about 255; just be aware that only the first 60 or so are visible on Google, though more may be indexed.
When I prepare a webpage, I write the article first, and then develop a keyword-rich title (#1 above). Then I write a description of the content in that article in a sentence or two, using each of the important keywords and key phrases included in the article. This goes into the description META tag.
Next, I strip out the common words, leaving just the meaty keywords and phrases and insert those into the keywords META tag. It’s no longer used much for ranking, but I’m leaving it in anyway. I think it may have some minor value. So to summarize so far, every webpage in your site should have a distinct title and META description tag. If you implement these two points, you’re well on your way to better search engine ranking. But there’s more that will help your ranking….
3. Include Your Keywords in Headers (H1, H2, H3). Search engines consider keywords that appear in the page headline and sub heads to be important to the page, so make sure your desired keywords and phrases appear in one or two header tags. Don’t expect the search engine to parse your Cascading Style Sheet (CSS) to figure out which are the headlines — it won’t. Instead, use keywords in the H1, H2, and H3 tags to provide clues to the search engine. (Note: Some designers no longer use the H1, H2 tags. That’s a big mistake. Make sure your designer defines these tags in the CSS rather than creating headline tags with other names.)
4. Position Your Keywords in the First Paragraph of Your Body Text. Search engines expect that your first paragraph will contain the important keywords for the document — where most people write an introduction to the content of the page. You don’t want to just artificially stuff keywords here, however. More is not better. Google might expect a keyword density in the entire body text area of maybe 1.5% to 2% for a word that should rank high, so don’t overdo it.
5. Include Descriptive Keywords in the ALT Attribute of Image Tags. This helps your site be more accessible to site-impaired visitors and gives additional clues to the search engines. The ALT attributes dohelp get your images ranked higher for image search (see #12 below).
6. Use Keywords in Hyperlinks. Search engines are looking for clues to the focus of your webpage. When they see words hyperlinked in your body text, they consider these potentially important, so hyperlink your important keywords and key phrases. To emphasize it even more, the webpage you are linking to could have a page name with the keyword or key phrase, such as blue-widget.htm– another clue for the search engine.
7. Make Your Navigation System Search Engine Friendly. You want search engine robots to find all the pages in your site. JavaScript and Flash navigation menus that appear when you hover are great for humans, but search engines don’t read JavaScript and Flash very well. Therefore, supplement JavaScript and Flash menus with regular HTML links at the bottom of the page, ensuring that a chain of hyperlinks exists that take a search engine spider from your home page to every page in your site. Don’t set up your navigation system using HTML frames (an old, outdated approach); they can cause severe indexing problems.
Some content management systems and e-commerce catalogs produce dynamic, made-on-the-fly webpages, often recognizable by question marks in the URLs followed by long strings of numbers or letters. Overworked search engines sometimes have trouble parsing long URLs and may stop at the question mark, refusing to go farther. If you find the search engines aren’t indexing your interior pages, you might consider URL rewriting, a site map, or commercial solutions.
8. Create a Site Map. A site map page with links to all your pages can help search engines (and visitors) find all your pages, particularly if you have a larger site. You can use free tools, XML-Sitemaps.com to create XML sitemaps that are used by the major search engines to index your webpages accurately. Upload your sitemap to your website. Then submit your XML sitemap to Google, Yahoo!, and Bing (formerly MSN), following instructions on their sites. By the way, Google Webmaster Central has lots of tools to help you get ranked higher. Be sure to set up a free account and explore what they have to offer.
9. Develop Webpages Focused on Each Your Target Keywords. SEO specialists no longer recommend using external doorway or gateway pages, since nearly duplicate webpages might get you penalized. Rather, develop several webpages on your site, each of which is focused on a target keyword or key phrase for which you would like a high ranking. Let’s say you sell teddy bears. Use Google Insights for Search or the free keyword suggestion tool on Wordtracker to find the related keywords people search on. In this case: write a separate webpage featuring the keyword “teddy bear,” “teddy bears,” “vermont teddy bears,” “vermont bears,” “the teddy bears,” teddy bears picnic,” “teddy bears pictures,” etc. You’ll write a completely different article on each topic. You can’t fully optimize all the webpages in your site, but for each of these focused-content webpages, spend lots of time tweaking to improve its ranking, as described in point #10.
10. Fine-tune with Careful Search Engine Optimization. Now fine-tune your focused-content pages and perhaps your home page, by making a series of minor adjustments to help them rank higher. Software such as WebPosition allows you to check your current ranking and compare your webpages against your top keyword competitors. I use it regularly. WebPosition’s Page Critic tool provides analysis of a search engine’s preferred statistics for each part of your webpage, with specific recommendations of what minor changes to make. The best set of SEO tools is Bruce Clay’s SEOToolSet. You can find links to many SEO articles on this site.
Frankly, this kind of SEO fine-tuning is time-consuming, painstaking work that takes a lot of specialized knowledge. For this reason, many small and large businesses outsource search engine optimization. If you’ll explain your needs to me on my online form, I can refer you to appropriate SEO firms that I know and trust.
11. Promote Your Local Business on the Internet. These days many people search for local businesses on the Internet. To make sure they find you, include on every page of your website the street address, zip code, phone number, and the five or 10 other local community place names your business serves. If you can, include place names in the title tag, too. When you seek links to your site (see #15 below), you should request links from local businesses with place names in the communities you serve and complementary businesses in your industry nationwide.
Also create a free listing for your local business on Google Places for Business, Yahoo! Local, and Bing Local Listing Center. That way your business can show up on a map when people do a local search. For more information, see articles on local marketing on my site.
12. Promote Your Video, Images, and Audio Content. Google’s “universal search” displays not only webpage content, but also often displays near the top of the page relevant listings for images, videos, local businesses (see #11 above), and audio clips. Therefore, consider creating such content appropriate to your business and then optimizing it so it can be ranked high enough to help you. For example, if you were to get a top-ranking, informative video on YouTube that mentions your site, it could drive a lot of traffic to your site. For more information, search on “optimizing images” or “optimizing videos.” You can see how I use videos to promote my business on my Web Marketing Today YouTube Channel.
Linking Strategies
Links to your site from other sites drive additional traffic. But since Google and other major search engines consider the number of incoming links to your website (“link popularity”) as an important indicator of relevance, more links will help you rank higher in the search engines. Google has a measure called PageRank that reflects the quantity and quality of incoming links. All links aren’t all equal. Links from trusted, popular sites help your site rank higher than links from lower traffic sites. You’ll find articles on linking strategies on our site.13. Submit Your Site to Key Directories, since a link from a directory will help your ranking — and get you traffic. A directory is not a search engine. Rather, it is a hierarchical listing of sites sorted according to category and subcategory. Be sure to list your site in the free Open Directory Project, overseen by overworked volunteer editors. But if you don’t get listed right away, don’t be impatient and resubmit, or you’ll go to the end of the queue. A link in this directory will help you a lot.
Yahoo! Directory is another important directory. Real humans read submissions; so be careful to follow the instruction given. Hint: Use somewhat less than the maximum number of characters allowable, so you don’t have wordy text that will tempt the Yahoo! editor to begin chopping. Yahoo! Directory Submit requires a $299 annual recurring fee to have your site considered for inclusion within seven business days. Other paid business directories that might help are About.com and Business.com.
14. Submit Your Site to Trade Organization Sites and Specialized Directories. Some directories focused on particular industries, such as education or finance. You probably belong to various trade associations that feature member directories. Ask for a link. Even if you have to pay something for a link from the organization, it may help boost your PageRank.
Marginal directories, however, come and go very quickly, making it hard to keep up, so don’t try to be exhaustive here. Beware of directories that solicit you for “upgraded listings.” Unless a directory is widely used in your field, a premium ad is a waste of money — but the (free) link itself will help boost your PageRank and hence your search engine ranking.
SubmitWolf is a directory submission tool I’ve used with good success. You complete a listing form in the software interface. Then they submit your listing to all the appropriate directories they know of, plus links to sites that require manual submission. It’s a timesaver and works well. Just be careful to submit only to actual directories, not “linking sites.”
15. Request Reciprocal Links. Find websites in your general niche and request a reciprocal link to your site (especially to your free service, if you offer one, see #24 below). Develop an out-of-the way page where you put links to other sites — so you don’t send people out the back door as fast as you bring them in the front door. Your best results will be from sites that generate a similar amount of traffic as your own site. High-traffic site webmasters are too busy to answer your requests for a link and don’t have anything to gain. Look for smaller sites that may have linking pages.
Check out Ken Evoy’s free SiteSell Value Exchange. It (1) registers your site as willing to exchange links with other sites that have a similar theme/topic content and (2) searches for sites with similar topical content. Additionally, two automated link-building software programs stand out — Zeus and IBP Link Builder. Both of these search the web for complementary sites, help you maintain a link directory, and manage reciprocal links. However, use these programs to identify the complementary sites, not to send impersonal automated email spam to site owners.
When you locate sites, send a personal email using the contact email on the site or to the administrative contact listed in a Whois Directory. If email doesn’t get a response, try a phone call. As a warning, only link to complementary sites, no matter how often you are bombarded with requests to exchange links with a mortgage site that has nothing to do with your teddy bear store. One way Google determines what your site is about is who you link to and who links to you. It’s not just links, but quality links you seek. Reciprocal linking as hard, tedious work, but it doesn’t cost you a dime out of pocket! Keep working at this continuously, a little bit at a time. Patience and persistence will get you some good links, so keep at it.
16. Write Articles for Others to Use in Websites and Newsletters. You can dramatically increase your visibility when you write articles in your area of expertise and distribute them to editors as free content for their email newsletters or their websites. Just ask that a link to your website and a one-line description of what you offer be included with the article. This is an effective “viral” approach that can produce hundreds of links to your site over time. You’ll find lots of information on how to do this from the most popular article-marketing site, EzineArticles.com. When you create a free membership account, they begin sending you instructions and ideas each week.
17. Issue News Releases. Find newsworthy events and send news releases to print and Web periodicals in your industry. The links to your site in online news databases may remain for several months and will temporarily improve traffic to your site and increase link popularity. Use an online news release service such as PR Web. Placing your website URL in online copies of your press release may increase link popularity temporarily.
Two additional linking strategies, discussed below, are to ask visitors to bookmark your webpage (#20) and to develop a free service (#23), which will greatly stimulate links to your site.
Social Media
Our next type of website promotion comes from the mushrooming field of social media, in which people are encouraged to interact with each other, and respond to each other’s blog postings and comments. You should be aware of four types of social media: (1) blogs, (2) social networking sites, (3) social bookmarking sites, and (4) forums. Don’t be upset if the distinctions between types of social media tend to blur. Social media help promote your site by sending direct traffic, producing links to your site, and generating awareness. The subject is too diverse to go into detail here. You can learn more in our social media articles on this site.18. Begin a Business Blog. Want links to your site? Begin a business blog on your website, hosted on your own domain. If you offer excellent content and regular industry comment, people are likely to link to it, increasing your site’s PageRank. Consistency and having something to say are key. If you have a blog on a third-party blog site, occasionally find reasons to talk about and link to your own domain.
19. Become Part of a Social Media Community. Some of the best online communities for business include Facebook, LinkedIn, and Twitter. In addition, you may want to participate in a social bookmarking community in which members share with each other information about websites, articles, or news items that they like (or don’t like). These include Digg, Delicious, StumbleUpon, and Google Bookmarks. Search engine spiders troll these sites looking for links to something new and relevant. You can usually place a link to your website in your profile, but the biggest gain comes when other people mention you (which generates traffic to your site), link to you (which increases your PageRank and brings traffic), or bookmark you (which increases your PageRank and brings traffic, see #21 below).
One important reminder, don’t join a community to spam them or talk incessantly about your business. Like any community you must listen, comment, and make a genuine contribution for the good of others. Don’t hog the conversation. Otherwise, your self-serving links and comments will hurt your reputation.
Don’t bother with groups consisting of pure spam. Instead, find groups where a serious dialog is taking place. Don’t use aggressive marketing and overtly plug your product or service. Rather, add to the discussion in a helpful way and let the “signature” at the end of your email message do your marketing for you. People will gradually get to know and trust you, visit your site, and do business with you.
20. Promote Your Site in Online Forums and Discussion Lists — “old school” social media. The Internet offers thousands of very targeted email based discussion lists, online forums, and groups made up of people with very specialized interests. Use Google Groups to find appropriate groups. Search online for blogs or other forums.
21. Ask Visitors to Bookmark Your Site. It seems simple, but ask visitors to bookmark your site or save it in their Favorites list. I use a widget called AddThis. When you put the AddThis JavaScript on your webpage, it automatically determines the title and URL of that page. When visitors click the button on your page, they are automatically taken to a page that allows them to choose which bookmarking service they prefer, and then pre-populates the appropriate form with the title and URL of your webpage. I use AddThis throughout my website, as well as in my newsletters. If you have good content that people want to bookmark, this can generate hundreds of links to your site and significantly raise your rankings.
Traditional Strategies
Just because “old media” strategies aren’t on the Internet doesn’t mean they aren’t effective. A mixed media approach can be very effective.22. Include Your URL on Stationery, Cards, and Literature. Make sure that all business cards, stationery, brochures, and literature contain your company’s URL. And see that your printer gets the URL syntax correct. In print, I recommend leaving off the “http://” part and including only the www.domain.com portion.
23. Promote using traditional media. Don’t discontinue print advertising that you’ve found effective. But be sure to include your URL in any display or classified ads you purchase in trade journals, newspapers, yellow pages, etc. View your website as an information adjunct to the ad. Use a two-step approach: (1) capture readers’ attention with the ad, (2) then refer them to a URL where they can obtain more information and perhaps place an order. Look carefully at small display or classified ads in the back of narrowly targeted magazines or trade periodicals. Sometimes these ads are more targeted, more effective, and less expensive than online advertising. Consider other traditional media to drive people to your site, such as direct mail, classifieds, post cards, etc. TV can be used to promote websites, especially in a local market.
24. Develop a Free Service. It’s boring to invite people, “Come to our site and learn about our business.” It’s quite another to say “Use the free kitchen remodeling calculator available exclusively on our site.” Make no mistake, it’s expensive in time and energy to develop free resources, but it is very rewarding in increased traffic to your site — and a motivation to link to the site! Make sure that your free service is closely related to what you are selling so the visitors you attract will be good prospects for your business. Give visitors multiple opportunities and links to cross over to the sales portion of your site.
Email Strategies
Don’t neglect email as an important way to bring people to your website. Just don’t spam, that is, don’t send bulk unsolicited emails without permission to people with whom you have no relationship. Many countries have anti-spam laws.I’ll mention just a few important elements here. You can learn more from our articles on email marketing.
25. Install a “Signature” in your Email Program to help potential customers get in touch with you. Most email programs allow you to designate a “signature” to appear at the end of each message you send. Limit it to 6 to 8 lines: Company name, address, phone number, URL, email address, and a one-phrase description of your unique business offering. Look for examples on email messages sent to you.
26. Publish an Email Newsletter. While it requires a commitment of time, creating a monthly email publication is one of the most important promotion techniques. It could be a newsletter (“ezine”), list of tips, industry updates, or new product information — whatever you believe your customers will appreciate. This is a great way to keep in touch with your prospects, generate trust, develop brand awareness, and build future business. It also helps you collect email addresses from those who visit your site, but aren’t yet ready to make a purchase. You distribute your newsletter inexpensively using email marketing services such as: iContact, ConstantContact, and AWeber. If you have a very small list, some of these services let you use their services free until you grow larger. Blogs are very popular, but don’t really replace email newsletters. You have to go to a blog to read it, while an email newsletter appears in your inbox asking to be read.
27. Aggressively Ask for Email Sign-ups. If you want to get subscribers to your email newsletter, you’ll need to work hard at it. Include a subscription form on every page of your website. Promote sign-ups through free whitepapers, e-books, or other products. If you have a local business, ask customers to sign up for your email list to get “special Internet only offers.” Also ask other businesspeople when they give you a business card if you can send them your email newsletter. While only the email address itself is necessary, I always ask for a first name also, so I can personalize the newsletter and the email subject line with the recipient’s name.
28. Send Transactional and Reminder Emails. A transactional email is sent to an existing customer to initiate, remind, confirm, or thank the person. Be creative. If you keep careful records, you can send emails to customers on their birthday to remind them to return to your site. Subscription confirmation emails can also mention several popular products. You might remind customers that it has been three months since their last order and ask if it’s time for a refill. Thank you for your purchase emails can offer a coupon to bring your customer back for a future sale. Use your imagination, but don’t pester your customers. You’re there to serve them, not the other way around.
29. Send Offers to Your Visitors and Customers. Your own list of customers and site visitors who have given you permission to contact them will be your most productive list. Send special offers, coupon specials, product updates, etc. They often initiate another visit to your site. If you have a regular newsletter, you can include many of these in your regular emailing.
30. Exchange Email Mentions with Complementary Businesses. You might consider exchanging email newsletter mentions with complementary businesses to reach new audiences. Just be sure that your partners are careful where they get their mailing list so you don’t get in trouble with the anti-spam laws in your country.
I’ll mention renting email lists in #37 below under Paid Advertising approaches.
Miscellaneous Strategies
Here are a couple of strategies that don’t fit elsewhere.31. Announce a Contest. People like getting something free. If you publicize a contest or drawing available on your site, you’ll generate more traffic than normal. Make sure your sweepstakes rules are legal in all states and countries you are targeting. Prizes should be designed to attract individuals who fit a demographic profile describing your best customers.
32. Devise Viral Marketing Promotion Techniques. So-called viral marketing uses existing communication networks to spread the word exponentially. Word-of-mouth, PR, creating “buzz,” and network marketing are offline models. Promotion strategy #16 above, “Write Articles for Others to Use for Website and Newsletter Content,” is a kind of viral approach.
The key to the best viral marketing, however, is create something that generates buzz and is so cute / fascinating / fun / bizarre that it gets passed by viewers to their friends via email and social networks — thousands of times — so that it propels more and more people to your website, and, hopefully, helps enhance your brand, produce sales, and ultimately boost profits. Internet marketers often seek to launch viral campaigns on Digg or YouTube. Digg is a social bookmarking site with such power, that if enough people “Digg” you, you appear on the Digg front page and receive a huge number of visitors in a few hours. If your video goes viral on YouTube, you could get tens of thousands of visits to the site you promote in the video. However, viral marketing is difficult to do well.
Paid Advertising Strategies
None of the approaches described above is “free,” since each takes time and energy. But if you want to grow your business more rapidly, there comes a point when you need to pay for increased traffic. Advertising is sold in one of three ways: (1) traditional CPM (cost per thousand views), (2) pay per click (PPC), and (3) pay per action (PPA) or cost per action (CPA) approaches. Examples of the latter are affiliate program and lead generation programs. Banner ads get such a low click-through rate (0.2%) that I don’t recommend paying much for them. Banner ads typically cost about 50 to $1 per thousand page views, except on targeted sites. Do some small tests first to determine response. Then calculate your return on investment (ROI) before spending large amounts. Here are some methods to explore:33. Advertise in an Email Newsletter. Some of the best buys are small text ads in email newsletters targeted at audiences likely to be interested in your products or services. Many small publishers aren’t sophisticated about advertising and offer very attractive rates.
More effective (and more expensive) is to send out an appropriate solo email to the targeted list’s subscribers. These often get a good response.
34. Begin an Affiliate Program. Essentially, a retailer’s affiliate program is a CPA program that pays a commission to other site owners whose links to the retailer’s products result in an actual sale. The goal is to build a network of affiliates who have a financial stake in promoting your site. If you’re a merchant, you need to (1) determine the commission you are willing to pay (consider it your advertising cost), (2) select a company to set up the technical details of your program, and (3) promote your program to get the right kind of affiliates who will link to your site. Software and service companies are available to facilitate the process. The problem is getting enough affiliates who will actually work hard to promote your products or services. These “super affiliates” will probably consist of only 1% to 3% of your total number of affiliates.
35. Purchase Pay Per Click (PPC) ads with Google AdWords, Yahoo! Search Marketing, or Microsoft adCenter. This strategy is way down the list, but it is vitally important. Most Internet businesses will want to explore using Google AdWords to drive targeted traffic to their websites.
These PPC ads appear on the search engine results page, typically both above and to the right of the organic or natural search engine results. Since they are keyword-driven, they can be quite relevant to what a searcher is trying to find. Your ranking in this list of paid text ads is determined by (1) how much you have bid for a particular search word compared to other businesses, (2) the click-through rate on your ad, and (3) your Quality Score, which reflects the relevancy and quality of your ad and the landing page it points to.
PPC ads can be a cost-effective way to get targeted traffic, since you only pay when someone actually clicks on the link. But I strongly recommend that you study this carefully and expect a learning curve before you invest large sums of money in PPC advertising. You can find articles on Paid Search on our site.
36. List Your Products with Shopping Comparison Bots and Auction Sites. If you’re an online merchant, you’ll want to consider this. Shopping bots compare your products and prices to others. Some work on a PPC (Pay Per Click) basis, others on a CPA (Cost Per Action) basis, perhaps with a listing fee. Bots to consider include mySimon, BizRate, PriceGrabber, and Shopping.com. Shopping sites that include comparison features include: eBay, Yahoo! Shopping, and Amazon Marketplace. You pay to acquire first-time customers, but hopefully you can sell to them a second, third, and fourth time, later on.
37. Rent targeted, commercial email lists. The last website promotion technique I’ll mention is renting targeted email lists. We abhor “spam,” bulk untargeted, unsolicited email, and you’ll pay a very stiff price in a ruined reputation and cancelled services if you yield to temptation here. But the direct marketing industry has developed targeted email lists you can rent — lists consisting of people who have agreed to receive commercial email messages. These lists cost $40 to $400 per thousand or 4 to 40 per name. Do a smaller test first to determine the quality of the list. Your best bet is to find an email list broker to help you with this project. You’ll save money and get experienced help for no additional cost. Realize, however, that due to the high cost of renting lists, many businesses won’t generate enough businesses to justify the cost. Run the numbers before you invest.
Summary
Whew! That’s it. We certainly haven’t exhausted ways to promote your site, but these will get you started. To effectively market your site, you need to spend time adapting these strategies to your own market and capacity. Right now, why don’t you make an appointment to go over this checklist with someone in your organization? Make this Checklist jump-start for your new Internet marketing strategy.E mail dari Mohd Nizam
Salam rosley,
Saya akan kongsikan dengan anda satu teknik
atau formula yang biasa digunakan oleh mereka-
mereka yang telah berjaya dalam hidup.
Adalah sesuatu yang baik jika teknik ini dapat
anda mulakan secepat mungkin dan kongsikan
bersama keluarga atau teman rapat anda.
Apa dia Formula 70/30 Menjana Kekayaan?
Teknik ini membahagikan pendapatan anda kepada
2 bahagian:
70% untuk perbelanjaan hidup selama sebulan. Ini
termasuk untuk bayaran rumah, kereta, makan dan
shopping! Jika tidak cukup anda perlu mencari
jalan untuk kurangkan perbelanjaan anda sehingga
ianya mencukupi 70% daripada pendapatan anda.
Sebagai contoh jika gaji anda adalah RM2000 sebulan,
anda hanya boleh berbelanja sebanyak RM1400 (70%)
sahaja pada bulan tersebut.
Baki 30% (atau RM600) akan kita gunakan untuk
menjana kekayaan!
-10% pertama (RM200) anda gunakan untuk kebajikan,
samada menolong orang tua, anak yatim, dan menderma
kemasjid. Ingat, rezeki yang berkat akan membawa
kebahagian dan digandakan!
-10% kedua (RM200) anda gunakan untuk bisnes.
Tidak kira apa juga bisnes yang ingin anda ceburi,
anda perlukan modal untuk permulaan. Pergi kursus,
beli buku, program dan sebagainya. Pelajari sesuatu
yang baru, buka minda anda dan anda pasti menemui
sesuatu yang menguntungkan.
-10% terakhir (RM200) anda simpan untuk masa depan
anda. Ini adalah kunci kepada kejayaan anda kerana
ianya bakal meledakkan akaun bank anda dalam senyap.
Nota: Jika anda menyimpan RM200 setiap bulan dengan
bonus 10% setahun, simpanan anda bakal mencecah:
>> RM175,000 (selama 20 tahun)
>> RM525,000 (selama 30 tahun)
>> RM1.4Juta (selama 40 tahun)
Teknik 70/30 ini sungguh hebat dan berkesan jika
anda mahu menjana kekayaan dalam hidup. Tidak kira
walau berapa pun gaji anda sebulan, anda mesti gunakan
teknik diatas untuk masa depan anda.
Tetapi tidak semua orang akan ikut walau betapa
hebat sekalipun formula ini. Dan sebab itulah tidak
ramai yang jadi kaya dan masih perlu bekerja walaupun
dah pencen.
rosley, jika anda mahu mencapai kebebasan kewangan,
dengar kata saya dan ikut Formula 70/30 mulai hari ini.
Demi Kejayaan Anda,
Mohd Nizam
Saya akan kongsikan dengan anda satu teknik
atau formula yang biasa digunakan oleh mereka-
mereka yang telah berjaya dalam hidup.
Adalah sesuatu yang baik jika teknik ini dapat
anda mulakan secepat mungkin dan kongsikan
bersama keluarga atau teman rapat anda.
Apa dia Formula 70/30 Menjana Kekayaan?
Teknik ini membahagikan pendapatan anda kepada
2 bahagian:
70% untuk perbelanjaan hidup selama sebulan. Ini
termasuk untuk bayaran rumah, kereta, makan dan
shopping! Jika tidak cukup anda perlu mencari
jalan untuk kurangkan perbelanjaan anda sehingga
ianya mencukupi 70% daripada pendapatan anda.
Sebagai contoh jika gaji anda adalah RM2000 sebulan,
anda hanya boleh berbelanja sebanyak RM1400 (70%)
sahaja pada bulan tersebut.
Baki 30% (atau RM600) akan kita gunakan untuk
menjana kekayaan!
-10% pertama (RM200) anda gunakan untuk kebajikan,
samada menolong orang tua, anak yatim, dan menderma
kemasjid. Ingat, rezeki yang berkat akan membawa
kebahagian dan digandakan!
-10% kedua (RM200) anda gunakan untuk bisnes.
Tidak kira apa juga bisnes yang ingin anda ceburi,
anda perlukan modal untuk permulaan. Pergi kursus,
beli buku, program dan sebagainya. Pelajari sesuatu
yang baru, buka minda anda dan anda pasti menemui
sesuatu yang menguntungkan.
-10% terakhir (RM200) anda simpan untuk masa depan
anda. Ini adalah kunci kepada kejayaan anda kerana
ianya bakal meledakkan akaun bank anda dalam senyap.
Nota: Jika anda menyimpan RM200 setiap bulan dengan
bonus 10% setahun, simpanan anda bakal mencecah:
>> RM175,000 (selama 20 tahun)
>> RM525,000 (selama 30 tahun)
>> RM1.4Juta (selama 40 tahun)
Teknik 70/30 ini sungguh hebat dan berkesan jika
anda mahu menjana kekayaan dalam hidup. Tidak kira
walau berapa pun gaji anda sebulan, anda mesti gunakan
teknik diatas untuk masa depan anda.
Tetapi tidak semua orang akan ikut walau betapa
hebat sekalipun formula ini. Dan sebab itulah tidak
ramai yang jadi kaya dan masih perlu bekerja walaupun
dah pencen.
rosley, jika anda mahu mencapai kebebasan kewangan,
dengar kata saya dan ikut Formula 70/30 mulai hari ini.
Demi Kejayaan Anda,
Mohd Nizam
Thursday, June 28, 2012
Bulan-bulan yang baik untuk mendirikan rumah
Berikut adalah bulan-bulan yang baik bagi mendirikan rumah. Bulan Safar, bulan Jamadil Awwal, bulan Sya'ban, bulan Ramadhan, bulan Zulqaedah dan bulan Zulhijjah. Wallahu a'lam.
Thursday, June 14, 2012
Pengemis dan Isteri yang Cantik
Pada suatu hari, ketika sepasang sisuami dan siisteri duduk makan. Diruang tamu, datang seorang pengemis berpakaian lusuh meminta belas kasihan mereka. ''Tolonglah Encik ,saya lapar ,sejak semalam tidak menjamah sesuap nasi.''Dengan muka bengis,si suami sambil menjeling isteri yang cantik terus menghalau dan menengking si pengemis itu .
Dalam hatinya berkata ''Aku membina perniagaan hingga berjaya bukan untuk orang lain,tapi untuk diri dan keluargaku.'' Si isteri tidak dapat berbuat apa-apa dengan sikap suaminya walaupun dalam hatinya ada niat untuk bersedekah.
Beberapa tahun kemudian, perniagaan si suami jatuh muflis dan dia menjadi miskin. Dia terus menceraikan isterinya kerana tidak mahu isterinya turut menderita sepertinya. Setahun kemudian, isterinya yang masih cantik itu berkahwin pula dengan lelaki lain. Pada suatu hari, sedang si isteri dan suami barunya mengadap makanan, tiba-tiba seorang pengemis mengetuk pintu sambil meminta belas kasihan. Mendengar rayuan pengemis itu, si suami menyuruh isterinya menghidangkan sepinggan nasi berlaukkan seperti yang mereka makan. Setelah memberi sepinggan nasi kepada pengemis, si isteri menangkup muka sambil menangis.
Si isteri mengadu, si pengemis itu sebenarnya adalah bekas suaminya yang dulu pernah menengking seorang pengemis . Suami yang baru itu menjawab dengan tenang : ''Demi ALLAH ,akulah pengemis yang dihalau dan ditengking itu .
Kesimpulan :
RASULULLAH S.A.W Bersabda: ''Sedekah itu dapat menutup 70ribu kejahatan''.
Anas Malik pula meriwayatkan bahawa NABI MUHAMMAD S.A.W ada bersabda yang bermaksud ; ''Barang siapa mempunyai harta, maka bersedekahlah dia dengan kekayaanmu. Barang siapa yang mempunyai ilmu, maka sedekahlah dengan ilmunya dan barang siapa yang mempunyai tenaga bersedekahlah dengan tenaganya''.
Jelas Hidup kita seperti putaran roda dan kita tidak selalunya di atas . Ada masa dan ketikanya anda dan saya akan turun dan ke bawah dan naik semula atau sebaliknya .
Dalam hatinya berkata ''Aku membina perniagaan hingga berjaya bukan untuk orang lain,tapi untuk diri dan keluargaku.'' Si isteri tidak dapat berbuat apa-apa dengan sikap suaminya walaupun dalam hatinya ada niat untuk bersedekah.
Beberapa tahun kemudian, perniagaan si suami jatuh muflis dan dia menjadi miskin. Dia terus menceraikan isterinya kerana tidak mahu isterinya turut menderita sepertinya. Setahun kemudian, isterinya yang masih cantik itu berkahwin pula dengan lelaki lain. Pada suatu hari, sedang si isteri dan suami barunya mengadap makanan, tiba-tiba seorang pengemis mengetuk pintu sambil meminta belas kasihan. Mendengar rayuan pengemis itu, si suami menyuruh isterinya menghidangkan sepinggan nasi berlaukkan seperti yang mereka makan. Setelah memberi sepinggan nasi kepada pengemis, si isteri menangkup muka sambil menangis.
Si isteri mengadu, si pengemis itu sebenarnya adalah bekas suaminya yang dulu pernah menengking seorang pengemis . Suami yang baru itu menjawab dengan tenang : ''Demi ALLAH ,akulah pengemis yang dihalau dan ditengking itu .
Kesimpulan :
RASULULLAH S.A.W Bersabda: ''Sedekah itu dapat menutup 70ribu kejahatan''.
Anas Malik pula meriwayatkan bahawa NABI MUHAMMAD S.A.W ada bersabda yang bermaksud ; ''Barang siapa mempunyai harta, maka bersedekahlah dia dengan kekayaanmu. Barang siapa yang mempunyai ilmu, maka sedekahlah dengan ilmunya dan barang siapa yang mempunyai tenaga bersedekahlah dengan tenaganya''.
Jelas Hidup kita seperti putaran roda dan kita tidak selalunya di atas . Ada masa dan ketikanya anda dan saya akan turun dan ke bawah dan naik semula atau sebaliknya .
Monday, June 11, 2012
Faedah membaca Ayat Kursi
1)Barang siapa membaca ayat Al-Kursi apabila berbaring di tempat tidurnya , Allah SWT mewakilkan dua orang Malaikat memeliharanya hingga subuh.
2) Barang siapa membaca ayat Al-Kursi di akhir setiap sembahyang Fardhu, dia akan berada dlm lindungan Allah SWT hingga sembahyang yang lain.
3) Barang siapa membaca ayat Al-Kursi di akhir tiap sembahyang,tidak mencegah akan dia daripada masuk syurga kecuali maut dan barang siapa membacanya ketika hendak tidur, Allah SWT memelihara akan dia ke atas rumahnya, rumah jirannya dan ahli rumah-rumah disekitarnya.
4) Barang siapa membaca ayat Al-Kursi di akhir tiap2 sembahyang fardhu, Allah SWT menganugerahkan dia setiap hati orang yg bersyukur,setiap perbuatan orang yg benar,pahala nabi2 serta Allah melimpahkan padanya rahmat.
5) Barang siapa membaca ayat Al-Kursi sebelum keluar rumahnya, maka Allah SWT mengutuskan 70,000 Malaikat kepadanya - mereka semua memohon keampunan dan mendoakan baginya.
6) Barang siapa membaca ayat Al-Kursi di akhir sembahyang Allah SWT akan mengendalikan pengambilan rohnya dan dia adalah seperti orang yang berperang bersama Nabi Allah sehingga mati syahid.
7) Barang siapa yang membaca ayat Al-Kursi ketika dalam kesempitan nescaya Allah SWT berkenan memberi pertolongan kepadanya. yat Kursi diturunkan setelah hijrah.
Cara Pembahagian Daging Korban
Soalan; Bagaimana cara pembahagian daging korban yang sebenarnya?
Jawapan;
بسم الله الرحمن الرحيم، الحمد لله رب العالمين، والصلاة والسلام على أشرف الأنبياء والمرسلين وعلى آله وصحبه أجمعين، أما بعد
Cara pengagihan daging korban tertakluk kepada status korban. Jika korban itu adalah korban wajib (yakni korban nazar), tidak harus orang yang melakukan korban dan juga keluarganya (yakni orang-orang yang berada di bawah tanggungan nafkahnya) untuk makan sedikitpun dari binatang yang dikorbannya. Wajib ia mensedekahkan ke semuanya kepada fakir miskin.[1] Kalau ia telah memakannya, wajib ia membayar ganti dengan harga daging yang dimakannya atau dengan daging seumpamanya. Tidak dituntut ia menyembelih lagi binatang korban kerana ia telahpun melakukannya.[2]
Jika korban itu adalah korban sunat, maka harus ia dan ahli keluarganya untuk makan sebanyak mana yang ia kehendaki dengan syarat sebahagian darinya hendaklah disedekahkan kepada fakir miskin. Mensedekahkan daging korban kepada faqir atau miskin dari kalangan muslimin adalah wajib sekalipun sedikit iaitu dengan kadar paling minima yang dapat dinamakan sedekah. Dan disyaratkan daging yang disedekahkan itu hendaklah dalam keadaan mentah dimana orang faqir dan miskin yang memperolehinya dapat menggunakannya mengikut kehendaknya sama ada menjualnya, memakannya atau sebagainya. Tidak memadai sekiranya disedekahkan dalam keadaan daging yang sudah dimasak atau pemilik korban memasak daging korban dan menjemput orang faqir atau miskin makan dirumahnya. Begitu juga tidak memadai sekiranya disedekahkan bahagian yang bukan daging seperti kulit, perut, limpa dan sebagainya.[3]
Disunatkan pengagihan daging binatang korban merangkumi tiga bahagian;[4]
Satu bahagian untuk dimakan oleh dirinya dan ahli keluarganya
Satu bahagian disedekahkan kepada fakir miskin
Satu bahagian dijadikan sebagai hadiah kepada rakan-rakan, para jiran atau sebagainya sekalipun mereka kaya.[5]
Pemberian sebagai hadiah tidaklah wajib. Oleh itu, harus pengagihan daging korban berlegar antara dua sahaja iaitu untuk dimakan dan untuk disedekahkan. Lebih banyak bahagian yang disedekahkan adalah lebih afdhal (umpamanya separuh atau dipertiga (2/3) darinya). Paling afdhal ialah mensedekahkan ke semua daging korban kepada fakir miskin kecuali sedikit darinya yang sunat diambil untuk dimakan bagi mendapat berkat dan beramal dengan sunnah Nabi s.a.w.. [6] Terdapat hadis menceritakan;
كان النبي(صلى الله عليه وسلم) يأكل من كبد أضحيته
“Adalah Nabi s.a.w. memakan dari hati binatang korbannya”. (Riwayat Imam al-Baihaqi)
Baginda juga bersabda;
إذا ضحى أحدكم فليأكل من أضحيته
“Apabila seseorang kamu melakukan korban, maka makanlah dari daging korbannya”. (Riwayat Imam Ahmad dari Abu Hurairah r.a./al-Jami’ al-Saghir, no. 737)
Tidak harus orang yang melakukan korban menjual apapun dari binatang korban sama ada daging, kulit, tanduk, bulu, lemak atau sebagainya. Begitu juga, tidak harus menyewanya kerana sewaan termasuk dalam pengertian menjual (yakni menjual manfaat).[7] Ketidakharusan menjual dan menyewa ini merangkumi korban wajib dan juga korban sunat.[8] Sabda Nabi(s.a.w);
من باع جلد أضحيته فلا أضحية له
“Sesiapa menjual kulit binatang korbannya, maka tiada (pahala) korban baginya”. (Riwayat al-Hakim dan al-Baihaqi dari Abu Hurairah r.a.)
Begitu juga, tidak harus menjadikan kulit, bulu dan sebagainya sebagai upah kepada tukang sembelih. Upah hendaklah datang dari sumber lain, bukan dari binatang korban. Diriwayatkan daripada Saidina Ali(k.w) yang menceritakan;
أَمَرَنِي رَسُولُ اللهِ -صَلَّى اللهُ عَلَيهِ وَسَلَّمَ- أَنْ أَقُومَ عَلَىَ بُدْنِهِ، وَأَنْ أَتَصَدَّقَ بِلَحْمِهَا وَجُلُودِهَا وَأَجِلَّتِهَا، وَأَنْ لاَ أُعْطِيَ الْجَزَّارَ مِنْهَا. قَالَ: "نَحْنُ نُعْطِيهِ مِنْ عِنْدِنَا".
“Rasulullah s.a.w. memerintahku supaya menguruskan (pengembelihan) unta baginda dan mensedekahkan daging, kulit serta kain/pakaian yang diletakkan di atas belakang unta itu (kepada orang miskin). Dan baginda juga memerintahkan supaya aku tidak memberi kepada tukang sembelih dari unta itu. Kata ‘Ali; kami memberi (upah) kepadanya dari harta yang ada pada kami”. (Riwayat Imam Bukhari dan Muslim)
Namun jika ia telah memberi upah kepada tukang sembelih dengan wang darinya, kemudian setelah itu ia memberi pula daging korban kepadanya atas dasar sedekah jika ia miskin ( (yakni bukan sebagai upah) atau memberinya sebagai hadiah (jika ia kaya), maka itu adalah harus.[9]
Harus bagi orang yang melakukan korban mengambil manfaat dari kulit dan tanduk binatang korbannya dengan segala bentuk manfaat seperti menjadikannya kasut, timba dan sebagainya sekiranya korbannya itu adalah korban sunat. Walau bagaimanapun, jika ia mensedekahkannya kepada fakir miskin adalah lebih baik.[10] Adapun korban wajib, tidak harus orang yang melakukan korban memanfaatkan kulit binatang korbannya. Ia wajib disedekahkan kepada fakir miskin sebagaimana daging.[11]
Tidak harus sama sekali daging korban dimusnahkan walaupun sedikit. Dinyatakan di dalam Raudhah; “Tidak harus bagi orang yang melakukan korban untuk merosak/memusnahkan sebarang apapun dari korbannya, sebaliknya ia memakannnya dan ia memberi makan (kepada orang lain)….”.[12]
Soalan; Apakah harus ibadah korban dan aqiqah diniatkan bersama?
Jawapan; Menurut Syeikh Muhammad Arsyad al-Banjari dalam kitanya Sabilal-Muhtadin; “Pendapat anak-anak murid Imam Syafi’ie kalau seseorang menyembelih seekor kambing diniatkan korban dan aqiqah maka keduanya tidak sah. Inilah yang disebut oleh Ibnu Hajar dalam kitab Tuhfah…. Namun menurut Syeikh Ramli di dalam kitab Nihayah, kalau seorang menyembelih seekor kambing berniat untuk dijadikan korban dan aqiqah, maka sahlah keduanya”.[13] Pandangan Syeikh Ramli itu bersamaan dengan pandangan ulama’-ulama’ mazhab Hanbali di mana mereka berpendapat; “Jika bertepatan hari korban dengan hari aqiqah, maka mencukupi satu sembelihan bagi kedua-duanya sebagaimana jika bertepatan hari raya dengan hari jumaat, maka mencukupi sekali niat mandi sunat untuk kedua-duanya”.[14]
Wallahu A'lam.
Nota:
[1] Al-Kifayah Li Zawil-‘Inayah, hlm. 87.
[2] Kifayarul-Akhyar, hlm. 533. al-Muhazzab, jil. 2, hlm. 838. al-Fiqh al-Manhaji, juz. 1, hlm. 236.
[3] Al-Iqna’, jil. 2, hlm. 824.
[4] Al-Muhazzab (lihat dalam kitab al-Majmu’, jil. 8, hlm. 306). Fiqh Sunnah, jil. 1, hlm. 39.
[5] Perbezaan antara sedekah dan memberi hadiah ialah; niat memberi hadiah ialah untuk memuliakan (الإكرام). Adapun sedekah niatnya adalah untuk mendapat pahala.
[6] Kifayatul-Akhyar, hlm. 533. Mughni al-Muhtaj, jil. 4, hlm. 365.
[7] Ini adalah pandangan Imam Syafi’ie, Malik, Ahmad, Nakha’ie dan ‘Atha’. Bagi Abu Hanifah; “Harus menjual kulit binatang korban dan kemudian mensedekahkan harga”. (Lihat Fiqh as-Sunnah, Sayyid Sabiq).
[8] Al-Majmu’, jil. 8, hlm. 311-312. Al-Iqna’, jil. 2, hlm. 824.
[9] Raudhah, jil. 2, hlm. 489.
[10] Malah disunatkan juga ia mensedekahkan pakaian/kain yang dipakaikan di belakang binatang korbannya dan juga ladamnya. Ini berdasarkan Diriwayatkan daripada Saidina Ali(k.w) yang menceritakan;
أَمَرَنِي رَسُولُ اللهِ -صَلَّى اللهُ عَلَيهِ وَسَلَّمَ- أَنْ أَقُومَ عَلَىَ بُدْنِهِ، وَأَنْ أَتَصَدَّقَ بِلَحْمِهَا وَجُلُودِهَا وَأَجِلَّتِهَا، وَأَنْ لاَ أُعْطِيَ الْجَزَّارَ مِنْهَا. قَالَ: "نَحْنُ نُعْطِيهِ مِنْ عِنْدِنَا".
“Rasulullah s.a.w. memerintahku supaya menguruskan (pengembelihan) unta baginda dan mensedekahkan daging, kulit serta kain/pakaian yang diletakkan di atas belakang unta itu (kepada orang miskin). Dan baginda juga memerintahkan supaya aku tidak memberi kepada tukang sembelih dari unta itu. Kata ‘Ali; kami memberi (upah) kepadanya dari harta yang ada pada kami”. (Riwayat Imam Bukhari dan Muslim)
(Rujuk: al-Majmu’, jil. 8, hlm. 311).
[11] Al-Majmu’, jil. 8, hlm. 313. al-Iqna’, jil. 2, hlm. 824.
[12] Raudhatut-Thalibin, jil. 2, hlm. 488.
[13] Sabilal-Muhtadin, hlm. 911-912. (Bab Aqiqah)
[14] Fiqh Sunnah, jil. 2, hlm. 41. (Bab Aqiqah)
Dipetik dari blog USTAZ AHMAD ADNAN FADZIL
Monday, April 9, 2012
Mulakan ! (Perkara yang Ramai) orang gagal Lakukan
Mulakan !
(Perkara yang Ramai)
orang gagal Lakukan
"sekiranya kita tidak berfikir secara usahawan, tidak menjalani hidup sebagai usahawan, tidur baring tidak sebagai usahawan dan berkawan tidak pula dengan kalangan usahawan - jiwa keusahawanan tidak tumbuh dalam jiwa kita."
Apabila anda lihat di sekeliling , adakah orang yang berjaya itu bijak pandai, mempunyai kelayakan akademik yang tinggi ataupun pengetahuan yang luas? Sebenarnya tidak.
Ramai yang menjadi jutawan adalah orang yang gagal dalam pelajaran. Ada juga mereka yang kurang keupayaan. Tetapi kenapa mereka ini boleh menjadi jutawan dan berjaya menjadi seperti hari ini?
Tidak kira berapa banyak buku ataupun seminar yang anda fahami dan pelajari, ia tidak memberikan sebarang faedah kepada anda selagi tidak memulakan langkah sekarang. Azizi ali mengatakan "mempraktikkan pengetahuan itu adalah kuasa."
Mulakan langkah anda adalah kuasa yang merealisasikan impian. Apabila anda komited dan melakukanya secara berturut-turut tanpa rasa kecewa, pasti anda mendapat hasil daripada usaha itu. Sama ada ia hasil yanganda inginkan ataupun tidak, ia hanya sebahagian proses mendapatkan apa yang diinginkan. Lakukan perubahan, tukar strategi dan perancangan, akhirnya anda mencapai matlamat.
Selepas membaca buku ini, saya berharap anda dapat memahami cara pemikiran anda bekerja dalam mengejar cita-cita. Sebenarnya, anda sedar berapa banyak kesalahan mentaliti yang berlaku dalam diri dalaman anda setiap hari. Ini sebenarnya menjadi punca hampir semua kegagalan dalam matlamat, perancangan ataupun perniagaan anda.
Apabila anda dapat melihat kesalahan minda bekerja, anda sedar anda dan minda bekerja tidak selari dengan haluan sebenarnya. Apabila anda meletakan cita-cita kearah A tetapi minda bergerak sebaliknya ke arah Z, anda pasti tidak meneui haluan A.
Jangan risau, sekiranya anda secara berdisiplin mengikuti apa yang diajarkan, saya percaya dan pasti anda dapat melihat perubahan besar dalam kehidupan keyakinan dan kepercayaan anda bagi mencapai matlamat akhir.
Sunday, April 8, 2012
Kuasa Memberi
Kuasa Memberi
"manusia dapat mengubah kehidupan dengan cara mengubah caranya berfikir."Adakah anda sudah kaya? Saya ingin berkongsi perkara yang berkesanapabila kita ingin mendapatkan sesuatu perkara. Sebenarnya, amalanini dipraktikkan oleh nabi Muhammad dalam kehidupan beliau sehariandan menjadi ubat yang berkesan apabila kita ingin mencapai perkarayang diimpikan.
Memberi adalah kunci kepada banyak perkara yang ada dalam duniaini. Apabila anda berhenti sebentar dan lihat di sekeliling, andasedar ada banyak peluang yang dapat memberikan kekayaan. Andaberikan.Anda mendapatkan wang apabila memberi memberi perkhidmatankepada orang lain. Apabila anda memberi, alam semula jadi jugabertindak balas memberi kepada diri anda.Sekiranya anda tidak mahumemberi apa-apa dalam kehidupan, amalm juga bertindak balas tidakmemberikan apa-apa kepada kehidupan anda.
Berikan dengan ikhlas, tanpa perlu diminta dan di tempat yang andarasa gembira apabila memberi kepada mereka. Perasaan yang lahir ituadalah tenaga kekayaan yang murni. Sekiranya anda berasa gembiraapabila memberi, alam kehidupan gembira memberikan kekayaan yangtidak terbalas kepada kehidupan anda.
Friday, March 23, 2012
Modal Menjadi Halangan?
"Budaya kita menggalakkan kita mempelajari suatu profesion supaya kita dapat bekerja untuk wang, tetapi ia gagal mengajar kita cara menjadi kan wang bekerja untuk kita."
Ramai yang menggunakan alasan ini apabila ditanya kenapa tidak memulakan langkah. Alasan ini juga adalah penghalang hampir sebilangan besar mereka yang mempunyai cita-cita hendak berjaya.
Jadi, saya ingin memberitahu anda berkenaan kisah-kisah benar mereka yang berjaya di Malaysia tetapi bermula daripada kosong ataupun modal yang kecil. Sebenarnya, ramai jutawan mengatakan model berbentuk wang adalah 10 peratus daripada semua modal yang diperlukan oleh usahawan yang bijak bagi memulakan perniagaan.
Modal yang penting adalah pengalaman. Ramai daripada kita boleh memulakan perniagaan hanya berbekalkan pengalaman daripada pekerjaan ataupun daripada pelajaran yang pernah dipelajari. Modal berbentuk pengetahuan juga penting kerana tanpa pengetahuan, bagaimana anda dapat memulakan perniagaan? daripada pengetahuan , anda boleh menggunakannya bagi memulakan langkah sebagai jutawan.
Ilmu Berkenaan Wang
Perkara penting yang ada dalam minda para jutawan adalah pengetahuan berkenaan kewangan. Menjadi kebolehan yang biasa bagi orang yang kaya dan terus kaya kerana mereka memahami ilmu ataupun pengetahuan berkenaan wang dengan baik. Mereka melihat setiap angka dan dapat menilai angka itu dalam wang ringgit.
Kenapa begitu? bagi orang miskin selalunya bekerja bagi mencari ataupun mendapatkan wang. Bekerja bagi orang kaya, mereka membiarkan wang bekerja bagi diri mereka. Ramai jutawan barat mahupun di Malaysia menggunakan wang yang mereka laburkan wang ke dalam saham, pelaburan hartanah, pendapatan kepada mereka dan pelabuar-pelabur yang lain.
Sekiranya anda mempunyai kemahiran ini, anda boleh meletakkan matlamat yang lebih jelas dalam membentuk kekayaan.
Di Malaysia , kita mempunyai pelbagai seminar berkenaan pelaburan dan juga buku-buku bercorak Malaysia yang memberi pengetahuan asas dalam pelaburan. Azizi ali adalah penulis yang saya minati mempunyai koleksi buku berkenaan pelaburan yang baik bagi anda pelajari.
Malangnya, budaya masyarakat kita kedekut membelanjakan wang bagi membangunkan diri sendiri. Perkara yang menyedihkan apabila kita menilai angka yang kaum melayu belanjakan hampir RM 1 bilion dalam perjudian dan arak . tetapi itu tidak memberikan pembangunan ataupun kebaikan pada diri mereka.
Sekiranya anda perokok, secara purata anda membelanjakan hampir RM 150.00 sebulan bagi tujuan itu. Harga senaskhah buku secara puratanya adalah antara Rm 30.00 dan RM 50.00 bagi buku keluaran Malaysia. Anda boleh menambah pengetahuan berkenaan pelaburan ataupun kewangan apabila mula memfokuskan perkara itu dalam kehidupan.
Sunday, March 18, 2012
Lakukan perkara yang Anda inginkan!
"Anda lakukan apa yang anda ingin lakukan, kekayaan akan datang kemudiannya."
Kebanyakan anda pasti bertanya apakah yang ingin dikerjakan supaya boleh menjadi jutawan? Ramai yang mempunyai persepsi yang salah apabila datang soalan itu.
Kebanyakan anda sentiasa memikirkan perniagaan yang besar apabila ingin memulakan perniagaan. Anda tidak salah apabila berfikiran besar tetapi apa yang salah adalah kebanyakkan anda memikirkan bidang-bidang yang besar seperti pembinaan, kontraktor sivil, pengeluaran produk yang gah dan sebagainaya. Ini adalah akibat persepsi yang salah dan penumpuan dalam bidang yang selalu dilihat cepat memberi keuntungan kapada peniaga.
Apabila anda berfikiran seperti itu, ia menyebabkan sekarang ini ada beribu-ribu kontraktor kelas F di Malaysia dan kontrator sivil lain yang bersain merebut projek-projek yang agak terhad. Jadi, ramai daripadanya terpaksa menutup syarikat kerana tidak mendapat sebarang pekerjaan bagi syarikat mereka.
Sekiranya anda mempunyai minda yang betul pada keusahawanan, sebenarnya di sekeliling anda ada pelbagai perniagaan yang dapat dimulakan dengan modal kewangan yang kecil. Tahukah anda ada ramai jutawan yang memulakan perniagaan mereka daripada hobi, pengetahuan dan kemahiran yang mereka tidak sangka boleh menjana kekayaan kepada mereka. Hakikatnya, lihat dalam semua bidang, anda dapat menjadi jutawan. Anda hanya perlu menjadi yang terbaik dalam bidang itu kerana dengan itu, anda dapat menarik kekayaan datang kepada anda.
Jiran saya Encik said hanya pemandu lori 15 tahun dahulu. Beliau kini mempunyai berpuluh-puluh buah lori serta sedang memulakan perniagaan mengimport enjin jentera-jentera berat daripada perancis walaupun tidak tahu bertutur bahasa perancir.
Encik ali hassan bermula hanya daripada kerja sampingan iaitu jurujual sambilan dan pembekal jersi serta baju sukan kepada rakan-rakan kampus. Beliau kini mempunyai empayar perniagaan Al-Ikhsan dengan memiliki 32 cawangan di seluruh Malaysia dengan model RM 50 sahaja.
Encik mohd amin hanya penjual nasi lemak dengan keuntungan Rm10 sehari. Beliau kini dikenali sebagai datuk mohd amin Pipet, pengarah urusan falcon sdn.bhd. yang mempunyai perniagaan bidang pertanian , penternakan dan pembinaan.
Ada beribu-ribu lagi contoh bagaimana jutawan memulakan perniagaan mereka daripada pengetahuan yang mereka tahu pada masa itu. Hanya mereka yang mempunyai minda yang betul, matlmat yang jelas, rancangan serta strategi yang tepat serta keyakinan dan kegigihan, boleh berjaya.
Sebenarnya, bagi menjadi kaya anda tidak perlu memikirkan berkenaan perkara yang tidak pernah dilakukan anda. Boleh memulakan dengan apa yang sedang dilakukan sekarang ini. Anda mungkin mempunyai pandangan yang negetif bagi mencapai status jutawan dengan apa yang diusahakan sekarang ini.
Nasihat saya , lakukan sedikit analisis berkenaan pekerjaan ataupun pernigaan anda hari ini. Anda dapat melihat ahli keluarga yang mempunyai kemahiran yang boleh dikongsi bagi memulakan perniagaan. Cuba anda susun perancangan bagi mencapai tahap yang anda diingini secara berperingkat.
Kebanyakan anda pasti bertanya apakah yang ingin dikerjakan supaya boleh menjadi jutawan? Ramai yang mempunyai persepsi yang salah apabila datang soalan itu.
Kebanyakan anda sentiasa memikirkan perniagaan yang besar apabila ingin memulakan perniagaan. Anda tidak salah apabila berfikiran besar tetapi apa yang salah adalah kebanyakkan anda memikirkan bidang-bidang yang besar seperti pembinaan, kontraktor sivil, pengeluaran produk yang gah dan sebagainaya. Ini adalah akibat persepsi yang salah dan penumpuan dalam bidang yang selalu dilihat cepat memberi keuntungan kapada peniaga.
Apabila anda berfikiran seperti itu, ia menyebabkan sekarang ini ada beribu-ribu kontraktor kelas F di Malaysia dan kontrator sivil lain yang bersain merebut projek-projek yang agak terhad. Jadi, ramai daripadanya terpaksa menutup syarikat kerana tidak mendapat sebarang pekerjaan bagi syarikat mereka.
Sekiranya anda mempunyai minda yang betul pada keusahawanan, sebenarnya di sekeliling anda ada pelbagai perniagaan yang dapat dimulakan dengan modal kewangan yang kecil. Tahukah anda ada ramai jutawan yang memulakan perniagaan mereka daripada hobi, pengetahuan dan kemahiran yang mereka tidak sangka boleh menjana kekayaan kepada mereka. Hakikatnya, lihat dalam semua bidang, anda dapat menjadi jutawan. Anda hanya perlu menjadi yang terbaik dalam bidang itu kerana dengan itu, anda dapat menarik kekayaan datang kepada anda.
Jiran saya Encik said hanya pemandu lori 15 tahun dahulu. Beliau kini mempunyai berpuluh-puluh buah lori serta sedang memulakan perniagaan mengimport enjin jentera-jentera berat daripada perancis walaupun tidak tahu bertutur bahasa perancir.
Encik ali hassan bermula hanya daripada kerja sampingan iaitu jurujual sambilan dan pembekal jersi serta baju sukan kepada rakan-rakan kampus. Beliau kini mempunyai empayar perniagaan Al-Ikhsan dengan memiliki 32 cawangan di seluruh Malaysia dengan model RM 50 sahaja.
Encik mohd amin hanya penjual nasi lemak dengan keuntungan Rm10 sehari. Beliau kini dikenali sebagai datuk mohd amin Pipet, pengarah urusan falcon sdn.bhd. yang mempunyai perniagaan bidang pertanian , penternakan dan pembinaan.
Ada beribu-ribu lagi contoh bagaimana jutawan memulakan perniagaan mereka daripada pengetahuan yang mereka tahu pada masa itu. Hanya mereka yang mempunyai minda yang betul, matlmat yang jelas, rancangan serta strategi yang tepat serta keyakinan dan kegigihan, boleh berjaya.
Sebenarnya, bagi menjadi kaya anda tidak perlu memikirkan berkenaan perkara yang tidak pernah dilakukan anda. Boleh memulakan dengan apa yang sedang dilakukan sekarang ini. Anda mungkin mempunyai pandangan yang negetif bagi mencapai status jutawan dengan apa yang diusahakan sekarang ini.
Nasihat saya , lakukan sedikit analisis berkenaan pekerjaan ataupun pernigaan anda hari ini. Anda dapat melihat ahli keluarga yang mempunyai kemahiran yang boleh dikongsi bagi memulakan perniagaan. Cuba anda susun perancangan bagi mencapai tahap yang anda diingini secara berperingkat.
Thursday, March 15, 2012
An Introduction to Google AdSense
By Cody Moya
Many smart web entrepreneurs have discovered how to use the power
of Google AdSense, but the first step is to understand just what
this program is and what it has to offer web site owners.
Google AdSense is a program which serves up ads on the hosting web
site, but the key is that the ads that are placed there are related
to the subject of the web site on which they appear. For instance,
a web site devoted to the antique car hobby might host ads for
companies selling cars, promoting car shows and the like.
In fact, AdSense is part of an advertising principle known as
contextual marketing. Placing the ads in context, as with the old
car web site, increases the chances that those ads will be seen and
responded to. After all, the general public may not be interested
in buying fancy chrome wheels or hubcaps for a Model T, but owners
of classic cars may be.
The possibilities for contextual advertising in general, and Google
AdSense in particular, are endless. A hockey site can host ads for
hockey equipment and hockey sticks, a tennis web site could host
ads for tennis balls and tickets to tennis tournaments. It is easy
to see why this program has become so popular and so well respected
with internet users and web site owners alike.
The good news for web site owners is that Google AdSense can be
quite a lucrative endeavor, especially for high profile sites and
those sites with excellent, high quality and in demand content.
One of the best things about the Google AdSense program is that the
ads are highly targeted and relevant to the subject of the web
site. Targeting the ads makes a great deal of sense, since
targeted ads are more likely to get the click throughs that
generate revenue.
Google AdSense ads are text only, unobtrusive and very easy to
read. Unlike banner ads and pop up ads, these ads do not get in
the way of the web site visitor's experience, and they are designed
in such a way that they do not overwhelm or overshadow the content
of the web site itself. Chances are the average web user has
already seen hundreds, if not thousands, of Google AdSense ads.
There are not many places left where web site owners can make money
directly off of their web sites, but Google AdSense is one such
destination. Google AdSense allows web site owners to make an
income off of every page of the web site. In addition, the
algorithms used by Google to index web sites automatically select
the best ads for each page of the web site, providing highly
targeted and effective ads for their advertisers and lots of income
for the owner of the site.
Those web site owners and designers who have been around for awhile
may remember a concept known as AdWords. In essence, Google
AdSense is an offshoot of the initial AdWords model. It is
important to keep in mind, however that AdWords and AdSense are not
the same thing.
When you do a Google search, you have probably noticed the small
text ads which are displayed to the right hand side of the search
results. These are contextual ads, served up based on the search
criteria. These targeted ads are known as AdWords, and they are
used by various companies to generate revenue and drive new
customers to their web sites.
Google AdWords uses the pay per click model to generate income for
Google. When a user clicks on one of the AdWords, that advertiser
pays Google an agreed upon amount of money. This process is fully
automated and easily trackable by all parties. The amount of money
changing hands with each click varies all the time and is subject
to word bidding. The placement of the ads, and the amount of
revenue received for each click, is subject to market forces, just
as in the brick and mortar advertising world.
With Google being the predominant search engine today, the company
has continued to exert its power and influence, and the ads served
up by Google, both through AdWords and AdSense, can be powerful
revenue generating machines. Many smart web site owners have
already discovered the power of Google AdSense in generating
revenue and profiting from their web site content, and many more
web site owners are discovering this power every day.
This free Course is spread apart over a long period of time. If you want to get whole course immediately you can get it for reasonable price here:
http://adsensetipsezine.com/course/
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